We all know that distraction in traffic is dangerous. It decreases road safety and is one of the leading causes (20%) of road crashes. It is time for us to take a stand against this horrible trend. DRIVE SAFELY KEEP FOCUSED is a technically advanced application intended to increase road safety, which allows you to focus on the road without losing the ability to keep in touch with the outside world. The DRIVE SAFELY KEEP FOCUSED app automatically detects when you start driving your car. Free to download and easy to use, DRIVE SAFELY KEEP FOCUSED helps you, and others around you, keep your eyes on the road.


Navigating safely through traffic has almost become an achievement. Research has shown that, worldwide, nearly 1.3 million people are killed on the roads each year and that this number is set to rise to 1.9 million by 2020. A further 50 million people are injured – young people being hit the hardest as road traffic injuries are the leading cause of death for this vulnerable group. This costs a lot of money and is placing an immense burden on hospitals and the health care system in general.

It is mind-boggling to realize that something like road distraction is contributing to such a large part of the injuries people sustain in traffic. Worst of all, road crashes are preventable and it’s easy to see how this applies to smartphone usage. It’s simply dangerous to use your smartphone, as it takes away your attention from the road. In this state of distraction, you lose your focus on the road, dramatically increasing the possibility of a crash. No matter the importance of the message you’re about to receive, it’s never more valuable than your life or the lives of those around you.

We have come up with this initiative in an effort to transform the roads into the safe places that they ought to be. Using DRIVE SAFELY KEEP FOCUSED is a great way of working actively towards the ideal of safe roads. Our mission is to make roads a safe place for you and your loved ones. We believe that if everyone started using this app the roads would be a lot less dangerous. Go to your work, have a nice evening at home with your family or enjoy a nice evening out in the town - you should be able to do all these things without worrying about distracted drivers when trying to reach your destination. Download the DRIVE SAFELY KEEP FOCUSED application, help us realize this goal and give yourself the greatest gift of all: your own safety and the safety of those around you.

* Free for Android devices (4.0 and up)
* Fully automated - the app detects when you start driving and turns itself on
* The app turns itself off when come to a full stop
* Handsfree calling (in- and outbound) through carkit, headset or Bluetooth is possible
* Handheld calling (in- and outbound) is not possible
* Inbound social media messages cannot be seen or heard. Sending outbound social media messages is not possible
* Use of navigation (Google maps, TomTom, etc.) is possible
* The ability to make an emergency call (to 911, 112, etc.) is never disabled
* Optional features: passenger mode (giving passengers in a car, bus or train full access to their phones); sound when receiving incoming calls; autoreplying a customized text messages to callers.
* Bicycle mode for slow traffic
Do you represent a company, NGO or government and are you interested in a partnership? Please contact Apptuning at business@dskfapp.com. The application is a perfect tool for:
1. Improving road safety.
2. Building a better image for your organization.
3. Receiving valuable free publicity.

The app is already adopted by several companies. We customize the app so that it has the look and feel of these companies, each with their own name on it for distributing in their own country. These companies are: